When discussing the importance of having an irresistible offer many wellness practitioners immediately think of the "D Word". They believe that making their offer appealing involves discounting.
Competing on price is a race to the bottom that will leave you demoralised, exhausted and broke.
A well crafted services offer, on the other hand, boosts profitability and positions you to command a premium for your services.
There are 7 keys to creating an irresistible offer and pricing is just one of them.