Take a look at your digital marketing strategy. You have a website, a good social media presence, and keyword optimised content, but how is your conversion rate? Are people coming to your website and staying for a while, reading what you have to say? If you have everything else ready to go but struggle with getting potential customers to come to your website, it’s time to invest in a lead magnet.
Before we dive head-first into this proven digital marketing strategy, here are some basics.