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Marketing Automation: How to Use It Effectively in Your Health Practice

By Wendy Coombes on Feb 12, 2019 7:43:00 AM

If you’re a busy health professional looking to maximise your billable hours and better manage your time, automating repetitive marketing related tasks can be a game-changer.

Through automation, you create time in your schedule to focus on the important things that will grow your business. When you spend less of your day handling marketing tasks, you’ll have more time to focus on delivering services. Plus, when your marketing automation is operating effectively, it’s almost like having a sales agent working for you around the clock.

While the initial set up does require an investment of time, once it’s up and running it virtually runs on autopilot with little to no intervention from you. So, if you’re wondering how you can use marketing automation effectively, read on to learn three ways it can help you grow your health practice.

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Creating an irresistible health services offer

By Wendy Coombes on Jan 15, 2019 7:18:00 AM

When discussing the importance of having an irresistible offer many wellness practitioners immediately think of the "D Word". They believe that making their offer appealing involves discounting.

Competing on price is a race to the bottom that will leave you demoralised, exhausted and broke.

A well crafted services offer, on the other hand, boosts profitability and positions you to command a premium for your services.

There are 7 keys to creating an irresistible offer and pricing is just one of them.

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