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The secret weapon for growing your health practice

By Wendy Coombes on Nov 27, 2018 6:42:00 AM

 

Who is your ideal client?

This is always one of the first questions I ask when I start to work with new clients.

In most cases the answer is something along the lines of "my service is for anyone" or "I don't want to narrow my target market".

Picking an ideal client or a niche may feel like a counter intuitive thing to do when you want to market and grow your health services business. Perhaps it feels like by declaring that you target a certain type of client you are closing the door on other opportunities.

The thing is that by being intentional about who you want to attract, you actually become more effective in your marketing.

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Here's an easy way to explain what it is you do.

By Wendy Coombes on Nov 20, 2018 6:07:06 PM

How do you answer the question: "what is it that you do?

I don't know about you but, I used to be really bad at explaining what I did for living. It just seemed impossible for me to answer to answer this simple question succinctly. I would go into way too much detail, ramble, become awkward, get my tongue twisted and frankly just weirded people out.

I was worried also that, when answering this question, particularly in a networking setting, I would come across as being too salesy.

Frankly, I would rather stick pins in my eyes or at least find a way to change the topic as soon as possible.

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