Who is your ideal client?
This is always one of the first questions I ask when I start to work with new clients.
In most cases the answer is something along the lines of "my service is for anyone" or "I don't want to narrow my target market".
Picking an ideal client or a niche may feel like a counter intuitive thing to do when you want to market and grow your health services business. Perhaps it feels like by declaring that you target a certain type of client you are closing the door on other opportunities.
The thing is that by being intentional about who you want to attract, you actually become more effective in your marketing.