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How to take your health service business online

May 3, 2019, 2:42:12 PM

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It is relatively easy to see how a health coach or a nutritionist can deliver services online. But what if you're a chiropractor, physio, a podiatrist, a dental hygienist, a general practitioner or indeed anyone who delivers their services in a treatment room.

You can be forgiven for finding it a challenge to imagine how you can take your health practice online.

So let's talk about how you can take your services out of the treatment room and into the online world that awaits at the end of your keyboard.

But why?

Do you want to reach more people outside your local area? Perhaps, you just want to level up and see what it would be like to offer your services virtually.

Many wellness practitioners are "solopreneurs" whose scope to generate income is confined to the number of billable hours they have available. In a clinical setting you deliver your services one to one. Offering your services online, on the other hand, gives you the option of delivering your services under a "one to many" model. That is a way in which you can "scale" your health business.

Transitioning your business and moving it (partially) online can create more freedom and flexibility in your life.

There is an increasing demand for health services. Discretionary health spending is burgeoning. Not only are we spending more on wellness services, health consumers are expecting these services to be only a mouse click away. They want to consume health services at a time and place that works for them. Whether that is 2pm or 2am.

But how?

The good news is that the technology is here to allow you to deliver your services on demand without you actually having to set your alarm for 2am. In fact you can deliver your service literally while you're asleep. Think about online courses. You could create a series of learning modules (video, audio, text etc) that consumers access online, any time, anywhere.

If the online course model doesn't appeal, there are myriad other ways in which you can deliver your services online including one to one health consultation or online (group) coaching.

Yes, but what do I offer?

Still, you might be struggling to visualise what it is exactly that you can deliver online.

To begin with, consider that making the transition to an online service model can be gradual. Rome wasn't built in a day. So take it one step at a time and, who says that it has to be all or nothing? Your virtual treatment room can sit very nicely alongside your existing real life one.

Then, take some time to consider what it is that you do in your business that you particularly enjoy doing. Is there a particular condition that have a successful treatment plan for? Is it a particular type of client you enjoy working with?

Do you offer some pragmatic advice that could potentially be wrapped up and delivered in an online format?

I find that when I visit my general practitioner, often it is the "off the cuff" tips and suggestions she makes that I get the biggest value from. I'm not sure she even realises how much value there is in the pearls of wisdom she shares with me.

Have a think what your clients can benefit from and what it is that you feel enthusiastic about. Finding that combination of offering a valuable service and delivering something you enjoy is the key. Your existing clients might be willing to pay for having access to you online. Have you considered that?

Spend some time thinking about this and jot down ideas and thoughts as they enter your mind. Talk with clients, patients and friends about some of your ideas and learn about their needs and experiences.

Won't it take too much of my time?

This is not an "all or nothing proposition". You can take baby steps and start taking a portion of your business online or you can develop new ways in which to share your expertise and make it available online.

As an added bonus, once you have experienced your first online success, you will find that it starts to build momentum. A nice side effect is that your online clients may become real life clients and vice versa. The beauty of delivering your services online is that it builds trust and creates opportunities for a more personalised collaboration further down the track.

Get started!

What are you waiting for? Once you have a kernel of an idea, develop it. Keep things simple and just focus on offering value. It is very much within your reach to try out new ideas without having to invest vast sums. What's the worst that can happen?


Wendy Coombes

Written by Wendy Coombes

I help tech-shy health professionals to succeed with online marketing, so they can attract and win more of their ideal customers.

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