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Wendy Coombes

I help tech-shy health professionals to succeed with online marketing, so they can attract and win more of their ideal customers.

Recent Posts

How to Scale Your Small Health Business

By Wendy Coombes on Feb 19, 2019 8:13:00 AM

If you’re the owner-operator of a small health practice, like a physiotherapy practice, or a wellness coach who practices solo, should you concern yourself about the scalability of your business?

Hang on! What does “being scaleable” even mean?

In very simple terms, a scalable business is one that can handle increases in business volume (like bookings and revenue) without significant increases in operating costs.

A business that is not scalable will see its operating costs increase at a rate that is similar or higher than its revenue growth. By contrast, a scalable business’ operating costs will remain the same or may be minimally higher as the business grows.

Scalability is a good thing because it means that, as your business grows, so does the profit rate. Keeping your operating costs consistent regardless of the volume of transaction translates into (exponentially) higher profitability.

But there is more to life than profits right? For owners/operators of small health practices there’s more to gain from being scaleable. Especially time.

So how can you start to make your business more scaleable? Here are 3 areas in which you can make changes that will help you to get started:

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Marketing Automation: How to Use It Effectively in Your Health Practice

By Wendy Coombes on Feb 12, 2019 7:43:00 AM

If you’re a busy health professional looking to maximise your billable hours and better manage your time, automating repetitive marketing related tasks can be a game-changer.

Through automation, you create time in your schedule to focus on the important things that will grow your business. When you spend less of your day handling marketing tasks, you’ll have more time to focus on delivering services. Plus, when your marketing automation is operating effectively, it’s almost like having a sales agent working for you around the clock.

While the initial set up does require an investment of time, once it’s up and running it virtually runs on autopilot with little to no intervention from you. So, if you’re wondering how you can use marketing automation effectively, read on to learn three ways it can help you grow your health practice.

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Three Reasons Why Health Professionals Fail to Attract New Clients

By Wendy Coombes on Feb 5, 2019 7:50:00 AM

You entered the health and wellness field with the passion to make an impact, the freedom to create your own job and lifestyle, the dream of increasing your income, and a thirst to spread knowledge.

However, in today’s ever-changing digital world, you may be struggling to follow the path you’ve laid out for yourself. Failure to attract the right clients can have a huge impact on your business’s success and growth. But don’t give up yet - one of the advantages of living in an era where everything is online is that mistakes are easier to solve than ever.

Take a look at the most common mistakes made by health and wellness professionals, and avoid them going forward. Soon, you’ll have customers chomping at the bit to get a piece of your business.

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Creating an Amazing Lead Magnet: The 5 Ingredients You Need to Include

By Wendy Coombes on Jan 29, 2019 10:31:33 AM

Take a look at your digital marketing strategy. You have a website, a good social media presence, and keyword optimised content, but how is your conversion rate? Are people coming to your website and staying for a while, reading what you have to say? If you have everything else ready to go but struggle with getting potential customers to come to your website, it’s time to invest in a lead magnet.

Before we dive head-first into this proven digital marketing strategy, here are some basics.

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Creating an irresistible health services offer

By Wendy Coombes on Jan 15, 2019 7:18:00 AM

When discussing the importance of having an irresistible offer many wellness practitioners immediately think of the "D Word". They believe that making their offer appealing involves discounting.

Competing on price is a race to the bottom that will leave you demoralised, exhausted and broke.

A well crafted services offer, on the other hand, boosts profitability and positions you to command a premium for your services.

There are 7 keys to creating an irresistible offer and pricing is just one of them.

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3 Ways to reach health services clients

By Wendy Coombes on Jan 9, 2019 1:30:59 PM

If you are not sure how you can use online marketing to grow your business it’s helpful to remember that it all boils down to just 3 ways. It’s often considered the digital marketing trifecta.

Think of them as 3 online strategies for building your brand. Understanding them gives you a solid starting point in working out your own digital strategy.

Here is what they are:

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The secret weapon for growing your health practice

By Wendy Coombes on Nov 27, 2018 6:42:00 AM

 

Who is your ideal client?

This is always one of the first questions I ask when I start to work with new clients.

In most cases the answer is something along the lines of "my service is for anyone" or "I don't want to narrow my target market".

Picking an ideal client or a niche may feel like a counter intuitive thing to do when you want to market and grow your health services business. Perhaps it feels like by declaring that you target a certain type of client you are closing the door on other opportunities.

The thing is that by being intentional about who you want to attract, you actually become more effective in your marketing.

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Here's an easy way to explain what it is you do.

By Wendy Coombes on Nov 20, 2018 6:07:06 PM

How do you answer the question: "what is it that you do?

I don't know about you but, I used to be really bad at explaining what I did for living. It just seemed impossible for me to answer to answer this simple question succinctly. I would go into way too much detail, ramble, become awkward, get my tongue twisted and frankly just weirded people out.

I was worried also that, when answering this question, particularly in a networking setting, I would come across as being too salesy.

Frankly, I would rather stick pins in my eyes or at least find a way to change the topic as soon as possible.

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