The way health services consumers shop today has changed dramatically. A significant chunk of our research now take place online. This shift in consumer behaviour has also affects health consumers research and select their preferred practitioners.
Patients today no longer just accept a referral from their physician. Today's patient is proactively involved in which specialist consultant he or she wants to see. In many instances patients will have researched potential specialists before they even visit their primary healthcare provider.
What has also changed is that today's consumer is much more likely to share their experiences through social platforms and by doing so, they have become an enormously influential bunch.
Indeed the healthcare consumer landscape has shifted and the rate of change is unlikely to slow down any time soon.
If you're a health services provider who's been in hiding, hoping it'll all go away it's high time to step back into your power and join the movement.
Unless you manage your online presence, you can expect your practice growth will stagnate. While that may sound alarmist, if you want your practice to thrive and grow, you will have to meet your patients where they are active and today that place absolutely is online.
The question is, how do you go about building that all important trust factor in an online world?
Depending on where you're at in your healthcare practice marketing journey, here are four things you can do today.